Northeastern Indian tour and travel site for European Traveller
The Idea
The site is aimed to promote tourism in the Northeastern region of India among European audiences. The existing website of the client was not optimized to get quality traffic and leads; resulting in poor sales revenue.
The target for Matrix was to improve the quality of digital campaigns by providing optimized strategies that would help to generate quality inbound engagement from the target audience. At the same time, it is essential to develop proper brand positioning with digital guides for tours in Northeast India as per preference of European travelers.
Success Factor
The success of the projects revolves around the 360-degree digital strategy that is implemented to reach out to maximum European travelers. The primary improvement factor is with the website that has been revamped with the SEO norms of the tourism industry.
With the use of multiple platforms for audience engagement the purpose was to reach out to the correct audience for every campaign in social media and Google.
Visually appealing posts with relevant and detailed information on tourist places of Northeast India helped in getting the more query applications.
Activities Done
SMM:
Facebook and Instagram ad campaign initiated with the aim of collecting leads. For optimization of ads the location given was Europe and people with interest in travel, backpack tours, Indian tours, wanderlust
SMO:
To increase engagement through social media we prepared a social media calendar for regular posting. Diverse posts were made to ensure
SEM:
We created Google search ads with relevant keywords like “tourism package in India, Indian tour,” etc. Display ads were placed in popular tourism websites of Europe.
SEO:
We re-designed the website to generate more organic traffic by adding relevant popular keywords related to Indian tours and travels from the European region. Forms were added to collect quick and easy information from the website visitors
Project Glimpse
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Feedback from Client
The client got a significant growth of organic traffic and decrease in bounce rate in 2 months. From paid campaign as well good quality leads help them in better sales conversion.
